Good design is like a bountiful harvest. It’s best when shared.

Jordan has designed award-winning magazines, websites, and campaigns. The common thread she’s seen?
That messages are more powerful when they speak to everyone, and nothing connects us more than food.

Crafting stories around food & culture.

Crafting stories around food & culture.

Craft to Crumb

This digital media brand brings insights and inspiration to the retail baking community. As the creative director of Avant Food Media, Jordan was a leader in formulating the Craft to Crumb brand and all of its assets from scratch. She continues to manage the overall look and feel of its products.

  • Jordan led a team to develop the distinct branding that Craft to Crumb is known for. The goal was to position the brand as a hub for thought leadership in the industry. She wanted to convey Craft to Crumb as approachable and knowledgeable, but also as a brand with personality.

    Jordan built the full brand kit, including a retro color scheme, bold typography, minimalist logo, and fun templates for social media posts.

  • Jordan went the DIY route and developed this national award-winning* website herself using Elementor and Wordpress. Jordan’s recipe for success was focusing on easy navigation, interactive elements, and accessibility.

    *This website won 2024 National Best Website of the Year from The Azbee Awards, which celebrate the best in B2B media.

  • Jordan designs Craft to Crumb’s digital mini-mags. Each issue showcases a notable bakery making waves in the industry, plus insights on consumer trends, business strategies, and more.

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Commercial Baking

This publication offers fresh insights on trends and innovations for baked goods manufacturers. Jordan designs the print magazine, coordinates web development, and maintains Commercial Baking’s overall visual identity, ensuring consistency across all brand touchpoints.

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Agency work

Jordan worked for the agency that powers nonprofits like B Lab and Bioneers. She designed digital guides that help people reconnect with the power of nature and lead business leaders to make a positive impact on their communities, workers, and the environment.

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Stakeholder Capitalism Guide

B Lab: Capitalism is based on a never-ending need for consumption. As our economy starts to focus more on how businesses are positively impacting people and the planet, this guide illustrates putting systemic change into practice. Together, we can build a more inclusive and sustainable economy for everyone. Get your free download here.

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“Intelligence in Nature” Reader

Bioneers: Thought leaders have been buzzing about the astounding manifestations of intelligence in nature for decades. This mini-mag brings life to some of those stories, like James Nestor on whale communication and Paul Stamets on how mushrooms can save the bees. Get your free download here.

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Anti-Racism Business Resources Guide

B Lab: The B Corp community is making business a force for good. As we rise to the call for more justice, equity, diversity, and inclusion, check out this downloadable PDF guide for resources. It shares the wisdom from other purpose-driven businesses that are achieving practical change. Get your free download here.

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“Our Economic Future” Reader

Bioneers: Record-setting income inequality. Stagnating wages for the middle class. Businesses built on resource depletion. The U.S. economy was built on shaky ground, but in this collection of stories, leaders in progressive economic thought discuss how they’ve already put strategies into action for a radical restructuring. Get your free download here.

 
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